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Oracle HCM Software Review

 

Oracle Company Viability Review

Designated by Forbes as the single largest software company in the world, Oracle is not just big; it beats out Microsoft, IBM, and a whole host of industry giants. As such, the company enjoys a substantial position from both a market and financial vantage point, especially when one considers that it builds, owns, and operates segments for hardware, software, and services. By conducting up and downstream business in this manner, the company has captured an incredible customer base of 380K+ customers in 145+ countries and retained an enviable longevity for 30+ years—a testament to both Oracle's leadership and products.

Of course, the problem with being in the number one position is that competitors are constantly looking to out-innovate and out-perform you at every turn; making the daily reality a case of maintaining success rather than increasing it. Such is the case with Oracle, whose market position has been largely fueled by numerous acquisitions (70+ to date) that serve as an integral part of the company's innovation strategy—a strategy that has resulted in the company purchasing and/or taking over direct competitor solutions (e.g. PeopleSoft, Siebel, Sun Microsystems, and RightNow Technologies). Still, while these acquisitions have shored up a competitive edge and allowed for in-depth and industry-specific solutions to be gained, as evidenced by Oracle Fusion Applications (OFA) the company has also succeeded at innovating from within.

That being said, the company does still face considerable challenges outside of innovation and competition—most notably from the standpoint of where marketing and spend attention is focused. Regarding marketing, the company appears to be divided in terms of what Oracle products get "sold" and which ones get short shrift. For example, though OFA has the potential to turn the industry on its ear, press coming out of Oracle as of late has focused on hardware (i.e. Exalogic, Exadata, and Exalytics)—giving the impression that Oracle sees the marketing efforts of its products as a zero-sum game, rather than a complementary package.

Likewise, spend attention in many analysts' and pundits' eyes has been inordinately focused on stakeholder versus customer needs—especially those customers that are transferred to Oracle by way of one of the many acquisitions the company undertakes. In fact, several articles as of late have indicated a growing dissent from PeopleSoft and JD Edwards' customers that feel Oracle has all but abandoned the PeopleSoft solution going forward. These issues point to the conclusion that Oracle faces just as many internal struggles as it does external ones—a fact that could prove costly should customers feel Oracle no longer has their best interests in mind.

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